Brand Stewardship
Why Attend
"I'd rather own a brand than a factory" with this statement the late Peter Drucker anticipated more than 20 years ago the challenges and opportunities for brand management in our times.
In a global competitive environment, where speed has replaced stability and the economic base has shifted from the sphere of rationality to the realm of desire, professional brand stewardship can make the difference between success and failure.
Take Home Value
- Update your knowledge on brand management with the newest methods and findings from research and practice.
- Comprehensive understanding of a brand as "a personality"; its life cycle, sensitivities and strengths.
- Tools, methods and best practice in brand stewardship.
Who Should Attend
If you're looking for a strategic, yet hands-on brand management workshop that will up-date and enhance your knowledge and skills and let you exchange experience in brand stewardship with faculty and peers.
Main Topics
- A good name is better than riches - what makes a power brand
- Key pillars for a successful brand
- Brand value, brand equity and brand power - methods and metrics
Managing brand touch points establishing brand manners - Successful global brand stewardship
Faculty
This Brand Stewardship workshop brings together top-class faculty, guest speakers and a carefully selected group of participants. The faculty aim to make the program an experience that will broaden your knowledge and enhance your skills in managing brands to the benefit your company.
Mr. Jimmi Rembiszewski (Former Global Marketing Director BAT)
When and Where
28/29 June 2010
On the shores of the Lake of Zurich, in Horgen, Switzerland, 15 minutes by road or rail from downtown Zurich and 25 minutes from Zurich Airport.
Fee
EUR 3'000.-
CHF 4'500.-
Application
For information or your application please contact.
Lorange Institute of Business Zurich
Information & Program Advice
Hirsackerstrasse 46
Postfach 324
CH-8810 Horgen
Tel. +41 (0)44 728 99 44
Fax +41 (0)44 728 99 45
info(a)lorange.org