Sustainable Business Management:
A Competitive Advantage
Why Attend
"Sustainable Business: A Competitive Advantage" gives you an overview of the business case for sustainability.
If you're looking for an intensive, hands-on sustainability "workout" that will help you see sustainability as a necessary means to impact your environment and create new business opportunities, this course is for you.
You will understand the sustainability challenges business and society are
facing and see how sustainability can be a business opportunity.
Effective implementation of sustainability will be explored. Key questions will be answered: How does sustainability impact the way I do business? How can I make a profit and act within sustainability constraints?
Take Home Value
- New perspective on how businesses can increase their competitive advantage through sustainable strategies and innovation.
- Explore today's complex business landscape and learn to balance financial, social and environmental objectives while handling complex
stakeholder relations. - See and be able to communicate opportunities for new business strategies that boost the bottom line.
- Understand how to identify levers of change for sustainability in this complex landscape.
- Build stronger relations with stakeholders while co-creating business
knowledge.
Who Should Attend
Managers who want to do better business using effective levers for creating positive social and environmental change while improving the bottom line.
Main Topics
- Key Stakeholders, strategic direction and sustainability in strategy
- Implementation ideas for sustainability strategies
- Sustainable development: What's happening now and how might things develop?
- Developing innovative, sustainable business models
- Systems thinking - in relation to stakeholders, assumptions and consequences.
- Leverage points: how to judge where one can best create impact on an organization.
- Your Strategic Sustainability Action Plan
Faculty
Sustainable Business as Competitive Advantage brings together top-class
faculty, guest speakers and a carefully selected group of participants. The faculty aim to make the program an experience that will change your management practice and your thinking.
Philippe Krenzer. French nationality.
MSc. from HEC Paris and Said Business School Oxford. Associate professor and academic director of sustainable development module at HEC executive education program in Paris. Professor of strategy for MBA course at Les Roches, Switzerland. Philippe teaches intercultural management and sustainable development in business. He has 20 years experience working for major hotel chains, such as the Four Seasons, Ritz and Oberoi, and has held positions as hotel and general manager at The Savoy and Hôtel de Crillon in Paris.
Jacob Mayne. British nationality.
MSc. from HEC Paris and Said Business School Oxford. MA from Oxford University. Associate professor HEC Paris where he teaches change strategy and scenarios methodology to help companies explore implications of sustainable development for business model innovation. Jacob has 20 years' experience in international marketing, innovation and HR management with Unilever in Europe and Asia-Pacific. He has also worked with national cultural institutions in Australia and Europe.
When and Where
28/29 August 2010
On the shores of the Lake of Zurich, in Horgen, Switzerland, 15 minutes by road or rail from downtown Zurich and 25 minutes from Zurich Airport.
Fee
EUR 3'000.-
CHF 4'500.-
Application
For information or your application please contact.
Lorange Institute of Business Zurich
Information & Program Advice
Hirsackerstrasse 46
Postfach 324
CH-8810 Horgen
Tel. +41 (0)44 728 99 44
Fax +41 (0)44 728 99 45
info(a)lorange.org