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Fundamentals of Business Statistics: Turning data into information

04/08/2012 - 05/08/2012

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04/08/2012 - 05/08/2012: Fundamentals of Business Statistics: Turning data into information

SummaryBenefitsSpeakersFee

Statistics are used by all industries and businesses as a standardized approach for presenting data in a meaningful format. Statistics can be used to measure historical performance and to forecast future targets. For business managers and leaders, statistics may provide insight into how business units are performing relative to organizational goals and objectives.

Statistics can also forecast future trends and may be used in all areas of trade and commerce. Business initiatives may be altered to improve organizational performance based on feedback from statistical studies. Advertising companies use statistics to assess target markets and formulate campaigns. Marketers use statistics to identify opportunities for business development.

• Parametric and non-parametric statistics – key features
• Review of how to use various statistical approaches - what to use when!
• How do we do statistical experiments in marketing, manufacturing, logistics on finance?
• Marketing research – what are the latest analytical approaches!

The marketing function is becoming increasingly analytical – and this module provides key know-how for those who work in this function. In addition, managers in the global financial service industry, including banking, insurance, reinsurance and finance companies will profit.

Steve Keating

Fees for the program: CHF 3'000.-

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