He has held permanent and visiting positions at leading business schools, such as the London Business School, ESMT Berlin and the University of Melbourne. His research and teaching focuses on strategy, innovation and creativity. He is now Professor of Strategy and Innovation Management at the Antwerp Management School. He is an award winning author and case writer, and was recently recognized by the journal Business Strategy Review as one of Europe’s top 25 management thinkers. He has published in many of the world’s leading academic journals.