Marketing is more and more perceived as being everybody's job in a company. This means that the responsibility for marketing activities does not lie within a group of specialists but is rather dispersed across all functions in the company. Marketing is thus thought of as a set of values and processes that everybody in the company should try to implement. The customer is at the center!
This means that all departments should share information about customers and work on satisfying their needs. An organization-wide market orientation will lead to an ongoing relationship between the company and the customer and thus implies a shift from short-term product profitability to a long-term customer profitability which is likely to have a positive impact on the financial performance of the company.
Who should attend?
This module is not only designed for current and prospective marketing specialists but also for any manager at the product line, the business unit or the corporate level that wants to broaden his or her experience in this increasingly important business aspect.
Your Top Benefits
• Key characteristics of the modern consumer.
• Marketing strategy and how to organize for this
• Branding as relationship management – the role of effective communication
• Analysis of a comprehensive marketing program
• The challenge of luxury in emerging markets such as China
Michel Chevalier
Faculty for Modern Marketing at the Lorange Institute of Business Zurich...
Fees for the program: CHF 10'000.-
Take advantage of this opportunity and register today for one the sought-after seats in this program – Simply complete the form on this site.
You would like to continue with your education; however, you are still hesitant to take the big step associated with a master degree?
Complete this form and order the information material about our study programs. It is free of charge
One of the Lorange innovations is the modular structure of master programs. You can book each module of the master program individually.
Should you start a master's course after having attended one of our modules, all the credits awarded can be transferred to our master programs and the fee for this module will be fully refunded.