The world of sport has become a global business.

The major football leagues in Europe are valid examples of how the evolving business models have become key elements in the world of sport. The program captures business opportunities arising from this new lifestyle-driven world. The focus for this program lies in areas such as managing intellectual property rights, concept management or strategies for multiple revenue streams generation.

The module falls into four broad parts. The first has to do with how to organize sports activities, so that you perform best when it truly matters. The second deals with the roles of mate- rials science in sport. Thirdly, marketing’s role in sport is being dealt with. The entertainment industry: music, film, TV shows, gaming, and performing arts, have become huge generators of revenue from the sale of rights and attendance fees.

And, finally the legal issue of contracts – the athletes and the event sponsoring are covered with a focus on the exploitation of intellectual property rights in a cyberspace world of e-commerce and web usage.

Your Top Benefits.

• How to develop teams that provide the basis for individual excellence – “best when it matters!”
• Understand the interconnection between success and the latest in materials science.
• Get the latest on the marketing of sports events
• Sponsoring is key. How to seize opportunities and make long-term contracts.
• Legal aspects of athletes’ contracts for the benefit of all!

Who should attend?

People who have an interest in pursuing a career in business development and general management positions within the sports and entertainment industries. It also targets people with management positions in businesses either already operating in, or moving into this new and emerging space. We also believe that there is a great opportunity to engage in this program for athletes or artists who are thinking about leaving their active career.