Strategy for Profitable Growth
10/10/2011 - 21/10/2011 / 01/10/2012 - 12/10/2012

Growth is an Art.

This block focuses on how to implement a growth-driven strategy which also yields sufficient profits – i.e. a balanced approach to top-line and bottom-line performance. The role of innovation as a continuous improvement process is key. Market segmentation, picking the most attractive ones as the basis for your strategy is also key.

We will analyze the environment and the enterprise in accordance with integrated methods, in order to define value profiles and to implement business strategies in practice in such a way that the enterprise demonstrates long-term conti- nuity, qualitative growth and an optimal profitability structure.

Sales, finally, will grow without losing the bottom line focus: to generate revenue by serving the customer better. This requires an innovative strategy which can only be implemented in the organization with the customer, not in the back room. Where should we learn creativeness and innovation regarding such strategies? From the arts!

Your Top Benefits.

• See how long-term growth goes hand in hand with true entrepreneurship.
• Growth depends on opportunities. Learn how to recognize them early!
• Growth without a clear overview of business finance is impossible. See how.
• Understand how corporate governance and corporate strategies can push growth.

Who should attend?

Those who are looking for a strategic, hands-on growth work- shop to update and enhance their skills in close exchange with faculty members and peers. The module is designed for execu- tives at crossroads and managers at strategic frontiers, sales representatives and CEOs of all industries.