As the Internet matures, the nature of e-Commerce changes. Your presence and impact on the web is no longer determined by having a nice web site and responsive customer services. More than anything, your revenues and prospects are determined by what people find when they search for you, and what they say when they have used your services. In short, Google, Facebook, Twitter and other advanced web services need to be understood and managed – it is no longer enough to hire a web page designer and offload the whole lot on the IT department.
This two-day seminar offers an orientation and a forum for understanding and discussing what “competing online” means today. We will discuss how to think strategically about going on the web, and dive into specific areas where competition is changing.
Your Top Benefits
• How to use contemporary web-based design to generate business
• Online-sales: How? And what are opportunities and threats?
• The challenge of converting online activities to sales.
• The blog as a marketing instrument
• Why should we make use of social media?
Espen Andersen
Faculty for Information Technology at the Lorange Institute of Business Zurich...
Fees for the program: CHF 3'000.-
Take advantage of this opportunity and register today for one the sought-after seats in this program – Simply complete the form on this site.
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One of the Lorange innovations is the modular structure of master programs. You can book each module of the master program individually.
Should you start a master's course after having attended one of our modules, all the credits awarded can be transferred to our master programs and the fee for this module will be fully refunded.