Just a generation ago we consumed as much data in a lifetime as we do today in just a small fraction of that time. Accessing and mastering the use of information has become a key success factor.
The way we manage massive flows of information has become a major driver of profitability and competitive position for every organization. The more traditional approach to handling complex management information systems, though fundamental in importance, is only one aspect of how companies can generate business and revenue.
The ability to tap into markets through social networks, to generate business using data mining and to master e-marketing is essential. This programme will take you a step beyond the traditional business school systems and infrastructure perspective.